However, it's important to note that niche research is an ongoing process. As markets and consumer needs evolve, it's essential to stay up-to-date with the latest trends and insights to remain relevant and competitive. By consistently gathering data and refining your offering, you can ensure that you're meeting the needs of your niche and staying ahead of the competition. Smart Cities Site security is also an important ranking factor for websites. Sites that use HTTPS encryption and other security measures are more likely to rank higher in search results than those that don't.